{"product_id":"made-to-stick-why-some-ideas-survive-and-others-die","title":"Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath","description":"\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Random House\u003cbr\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003cbr\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781400064281\u003cbr\u003e\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 1400064287\u003cbr\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Chip Heath \u0026amp; Dan Heath\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eSold by:\u003c\/strong\u003e The Sequoia Books\u003c\/p\u003e\u003cp\u003eWhy do some ideas thrive while others die? In this bestselling classic, brothers Chip and Dan Heath reveal the anatomy of ideas that stick, from urban legends and proverbs to effective business strategies and public health campaigns. Made to Stick identifies the six key principles that make ideas memorable: simplicity, unexpectedness, concreteness, credibility, emotion, and story. Packed with vivid examples and practical advice, this engaging book gives anyone the tools to communicate ideas that audiences will understand, remember, and act on.\u003c\/p\u003e","brand":"The Sequoia Books","offers":[{"title":"Default Title","offer_id":57051866890400,"sku":"TSB-BOOK-426CA2","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/0029\/8912\/files\/9781400064281-L.jpg?v=1781092068","url":"https:\/\/thesequoiabooks.com\/products\/made-to-stick-why-some-ideas-survive-and-others-die","provider":"The Sequoia Books","version":"1.0","type":"link"}