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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
The Sequoia Books
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Book description
Publisher: Random House
Condition: New
ISBN-13: 9781400064281
ISBN-10: 1400064287
Author: Chip Heath & Dan Heath
Format: Hardcover
Sold by: The Sequoia Books
Why do some ideas thrive while others die? In this bestselling classic, brothers Chip and Dan Heath reveal the anatomy of ideas that stick, from urban legends and proverbs to effective business strategies and public health campaigns. Made to Stick identifies the six key principles that make ideas memorable: simplicity, unexpectedness, concreteness, credibility, emotion, and story. Packed with vivid examples and practical advice, this engaging book gives anyone the tools to communicate ideas that audiences will understand, remember, and act on.