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The Lean Startup by Eric Ries Hardcover
The Sequoia Books
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Book description
Publisher: Crown Currency
Condition: New
ISBN-13: 9780307887894
ISBN-10: 0307887898
Author: Eric Ries
Format: Hardcover
Sold by: The Sequoia Books
Eric Ries's modern business classic introduces a scientific approach to creating and managing successful startups in an age of uncertainty. Drawing on principles of lean manufacturing, Ries shows how companies can use validated learning, rapid experimentation, and the build-measure-learn feedback loop to test their vision continuously and adapt before it's too late. The Lean Startup methodology helps entrepreneurs and managers steer with the right metrics, decide when to pivot or persevere, and build capital-efficient companies that grow. A foundational read for founders, innovators, and anyone seeking to bring new ideas to market.